Melinda Tee
Inbound Market Development Manager
As an Inbound Market Development Manager, I specialise in strengthening Australia’s visitor economy by building meaningful connections between international markets and local tourism operators. I focus on creating exceptional experiences for travellers and empowering the teams who bring those experiences to life.
With a passion for translating market insights into actionable strategy, I help tourism businesses grow through innovative product development, strong partnerships, and a deep understanding of key inbound markets — particularly across Asia. I believe great inbound tourism is more than driving visitation; it’s about cultural connection, shared stories, and experiences that resonate long after the journey ends.
From shaping market development plans to collaborating with operators and driving brand presence in international channels, I’m committed to helping organisations deliver world-class experiences that inspire travellers and elevate the industry.
Janene Rees
Founder and Director
International tourism and business development specialist focused on building strong visitor economies and creating exceptional experiences for both guests and the teams behind them.
With a passion for connecting strategy to people, I help tourism businesses grow through innovative development, meaningful partnerships, and a deep understanding of international markets. My work is driven by the belief that great tourism isn’t just about destinations; it’s about the stories we share, the experiences we create, and the people who make them happen.
From shaping business development strategies to mentoring teams and driving brand growth, I’m committed to helping organisations deliver world-class experiences that inspire travellers and empower those delivering them.